TL;DR: FAQPage schema יוצר accordion של Q&A ב-SERP. HowTo schema יוצר step-by-step display. Both dramatically increase SERP real estate and CTR. Easy to implement.
FAQPage Schema
When to use
Content with Q&A sections. Any page with clear questions and answers.
Code example
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What is SEO?",
"acceptedAnswer": {
"@type": "Answer",
"text": "SEO is..."
}
}
]
}Best Practices
- Real questions users ask.
- 5-10 questions typical.
- Must be visible on page (not hidden).
- Answers 40-100 words each.
HowTo Schema
When to use
Step-by-step instructions. Tutorials, recipes, DIY.
Code example
{
"@context": "https://schema.org",
"@type": "HowTo",
"name": "How to...",
"step": [
{
"@type": "HowToStep",
"name": "Step 1",
"text": "Do this..."
}
]
}Best Practices
- Numbered steps.
- Images per step (optional but boosts).
- Time estimate (totalTime).
- Tools/supplies list.
Validation
Google Rich Results Test. Required properties must be present.
Common Mistakes
- FAQ in dropdown accordion hidden default. Google may ignore.
- Questions not actual user questions.
- Answers not providing value.
- HowTo steps ambiguous.