TL;DR: Featured Snippet הוא answer box בראש SERP. קיבל hit מ-AI Overviews (לעיתים AI Overview מחליף את ה-featured snippet), אבל עוד 15-20% מ-queries מציגים snippet. המטרה: format התוכן שלך ל-snippet extraction.
סוגי Snippets
Paragraph
40-60 מילים. התשובה הישירה לשאלה. Most common.
List
Bulleted או numbered list. עבור "איך" או "שלבים" queries.
Table
Data comparison. "X vs Y".
Video
YouTube video snippet. "how to" visual queries.
איך לזכות
1. ענה על השאלה ישירות
Pagragraph format: "X is ___. It works by ___. Most common use is ___."
ב-40-60 מילים. ישיר. בלי fluff.
2. Use schema
FAQPage, HowTo. עוזרים לגוגל לחתוך.
3. Format with lists
"5 steps to X". numbered. "Benefits of Y". bulleted.
4. Use H2/H3 questions
Match the search query pattern.
5. Tables for comparisons
HTML table, clear headers, rows of data.
Who gets snippets
Usually, pages ranked #1-5 for the query. Higher ranking = higher snippet probability.
Losing snippets to AI Overviews
AI Overviews sometimes replace snippets. ההבדל:
- Featured Snippet. single source quoted.
- AI Overview. multiple sources synthesized.
Monitoring
- GSC. filter Search Appearance = Featured Snippet.
- Ahrefs / Semrush. tracking features.