TL;DR: Pagination ב-2026. self-canonical per page, not rel=prev/next (deprecated 2019). View-all page alternative. Infinite scroll needs pagination fallback.
2019 Change
Google deprecated rel="prev" / rel="next". Before: tell Google pages are linked series.
Now: each paginated page stands alone.
Correct Approach
Each page self-canonical
<!-- Page 1 -->
<link rel="canonical" href="https://example.com/blog/" />
<!-- Page 2 -->
<link rel="canonical" href="https://example.com/blog/page/2/" />Don't canonical all to page 1. Google may lose pages 2+.
Indexing Consideration
Each paginated page indexable. But ensure content quality per page.
View All Alternative
Some sites have "View all" page alongside pagination. Canonical points to view-all from paginated pages.
Pros: single URL consolidates authority.
Cons: large pages slow.
Infinite Scroll
Risk: Google doesn't scroll. Content below fold not discovered.
Solution: "Show more" button pagination alongside. Or href preload.
URL Patterns
- /blog/page/2/. WordPress default.
- /blog/?page=2. query parameter.
- /blog/p/2/. custom.
Any works. Consistency matters.
Crawl Budget Consideration
Large sites. many paginated pages. Google may not crawl all. Priorities:
- Paginated pages with unique content. keep.
- Deep pages (200+). noindex or consolidate.