TL;DR: Content Silos = grouping pages by topic with strong internal linking within silo, loose across silos. Works well for ecommerce with category → sub-category → product hierarchy.
מבנה
Home
├─ Silo 1: Electronics
│ ├─ Laptops
│ │ ├─ Gaming Laptops
│ │ └─ Business Laptops
│ └─ Phones
├─ Silo 2: Clothing
│ ├─ Men's
│ └─ Women's
└─ Silo 3: Home
└─ KitchenInternal Linking Rules
- Pages in same silo link freely to each other.
- Pages link up hierarchy (sub-category → category).
- Pages link down hierarchy (category → sub-category).
- Cross-silo linking minimal. only when relevant.
Why It Works
Google understands topical authority. Strongly linked silo signals: "This site is authority on X topic". Better rankings.
Content Additions to Silos
Beyond products:
- Buying guides.
- Comparison articles.
- How-to content.
- Product reviews (editorial).
Link these into relevant silos.
Flat vs Silo
Flat = everything linked to everything. Works for small sites.
Silo = strict hierarchy. Works for larger sites (1,000+ products).
URL Structure
URLs reflect silo: /electronics/laptops/gaming/product-name.
Keeps structure clean, understandable.