TL;DR: Competitive analysis ב-SEO = understanding what your competitors do, finding their weaknesses, identifying opportunities. 3 phases: identify competitors → analyze → act.
Identify competitors
Two types:
- Direct business competitors. same market.
- SEO competitors. rank for your keywords.
ב-SEO, SEO competitors מטרת האנליזה. לעיתים שונים מ-direct competitors.
כלים: Ahrefs "Competing domains", Semrush "Competitors" report.
Analyze. what to look at
1. Organic traffic
Estimated traffic per month. Growth trend.
2. Ranking keywords
How many, which ones, position distribution.
3. Content
- Blog posting frequency.
- Average word count.
- Content categories.
- Top performing pages.
4. Backlinks
- Referring domains.
- Authority.
- Link velocity.
5. Technical
- Site speed.
- Mobile-friendliness.
- Schema usage.
6. UX
- Design.
- Conversion elements.
- CTAs.
Tools
- Ahrefs. backlinks, content gap.
- Semrush. similar.
- SimilarWeb. traffic estimates.
- Wayback Machine. see history.
Content Gap Analysis
Ahrefs Content Gap tool:
- Enter your domain.
- Enter 3-5 competitors.
- Shows keywords they rank for, you don't.
These are opportunities for new content.
SWOT
For your business vs top 3 competitors:
- Strengths. what you do better.
- Weaknesses. where they beat you.
- Opportunities. gaps in market.
- Threats. what they could do to hurt you.
Act
- Prioritize gaps by volume + intent.
- Create content better than theirs.
- Build links they have (plus more).
- Improve what they do well.
- Monitor quarterly.
רוצה עזרה ממוקדת ל-SEO באתר שלך?
אני שמוליק דורינבאום — יועץ SEO ב-20+ שנות ניסיון. אם המאמר הזה נתן לך כיוון ואתה רוצה ליישם על האתר שלך, יש לי קורס קידום אתרים חינמי מלא, או שאפשר לקפוץ לשיחת ייעוץ אישית.